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New Arrivals
Guinness Flying Toucan Felt Patch Ribbed Beanie
$38 USD
GUINNESS X EBBETS FIELD RIB-KNIT BEANIE
History: In 1935, Guinness broke from traditional beer advertising and handed illustrator John Gilroy a simple brief: make it unforgettable. Inspired by a trip to the circus, Gilroy first drew a seal balancing a pint glass on its nose with a zookeeper running after it shouting, "My Goodness, My Guinness!" After that came a whole menagerie of animals — including an ostrich, a tortoise, and (most iconic of all) a toucan — all laden with beer, rendered in Gilroy's colorful, whimsical style. The designs caught on big time, meaning this eclectic group of animals can claim at least some responsibility for the fame of the world's most popular stout.
This beanie features a ribbed knit construction and an embroidered felt patch of the famous Guinness toucan, pint glass and all.